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This book will offer the reader ideas and inspiration by featuring hundreds of real life logos from around the world that have succeeded for their clients, as well as hardworking content focused on the basics including: – Choosing colors – Choosing the right typeface – Size matters – How to incorporate logos on products and collateral – Common mistakes in logo design – What makes a logo successful Scattered throughout the second portion of the book will be profiles/interviews with prominent logo designers as well as sidebars which examine the evolution of many well known logos as well as some historical logos that have shaped graphic design. The book focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.


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Photography is an expansive genre with many exciting and creative area of interest. From shooting professional portraits and scenic vistas to close up macros and wildlife, there's certainly no shortage of interesting subjects to capture through the camera lens. In this book, you'll be guided through all of  the popular photographic subjects and discover how to hone our skills in each area. Whether you own a DSLR or a compact, follow this comprehensive guide to photography and you'll be capturing stunning results in no time.

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The guitar has become an iconic instrument since the beginning of the 20th century. It is often associated with the blues, rock and pop styles of music. Who can forget those images of Jimi Hendrix making his electric guitar wail and other guitar greats such as Jimmy Page (Led Zeppelin), Brian May (Queen) and Eric Clapton? The list is a long one! Nevertheless, this instrument can likewise be found in many other types of music: classical, flamenco, Brazilian, country, metal, jazz, African, folk . . . . it is almost impossible to list them all, such is the worldwide popularity of the guitar.

In this book we explore thirty types of chords in each key. The various chords are organized in a logical way, to enable you to find the information you’re looking for easily.

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In this book, artist William F. Powell invites you into his artistic world as he shows you how to recreate an intriguing array of people in pencil. He explores basic drawing techniques as well as art concepts that apply to drawing people including proportion, perspective, and composition. He also explains how to render facial features, heads from various angles, and the figure in action, step by step. With this helpful guide, you'll even discover specific tips and tricks for drawing individual body parts, such as eyes, ears, noses, lips, hands, and feet. This comprehensive how-to-draw book is a valuable addition to any artists drawing library!

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Having trouble drawing a nose that looks like a nose? In this step-by-step guide, Lee Hammond will teach you how to draw realistic-looking portraits of your favorite people—more easily than you ever thought possible. Really! The secret is in the blending: With pencil and paper, Lee shows you how to create gradual, smooth shadings of light and dark to replicate the subtle contours of skin…and how to use these simple shading techniques to make any shape look three-dimensional.

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World's top designers and leading decor experts including Kelly Wearstler, Amy Butler, Jonathan Adler, and many others come together to share over 1,000 professional tips, ideas, and solutions for every room and every budget. Written and compiled by Holly Becker, founder of the hugely popular design blog Decor8, and Joanna Copestick, acclaimed lifestyle writer, this intensive home dcor program combines beautiful inspiration with nuts-and-bolts how-to for stunning results. More than 500 gorgeous color photographs provide motivation while line illustrations, checklists, shortcuts, and floor plans make it easy to get started. For those looking to make the most of their home and create stylish interiors, Decorate is the start-to-finish resource to keep on the bookshelf for years to come.

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Stop doing busywork. Start doing your best work.
 

Are you over-extended, over-distracted, and overwhelmed? Do you work at a breakneck pace all day, only to find that you haven’t accomplished the most important things on your agenda when you leave the office? The world has changed and the way we work has to change, too. With wisdom from 20 leading creative minds, Manage Your Day-to-Day will give you a toolkit for tackling the new challenges of a 24/7, always-on workplace.

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Every written sample displays the same wonderful variety as the Faces, finger- prints, voices and bodies of us all. We recognize our friends’ voices on the phone, and by the tone alone know their state of happiness or sadness, anger or warmth. Handwriting is a reflection of mood changes, characterizing the writer’s state of mind at that moment. Graphology dynamically enlarges its scope in combination with insights from other projective techniques. It is now widely applied as an additional diagnostic tool by psychologists and psychiatrists who have found it as helpful as the famed Rorschach inkblot test. The structural ambiguity of the Rorschach inkblots allows a wide variety of interpretation for both patient and psychologist. This is also the case with handwriting when writers unconsciously choose the movements and formations characteristic of their state of mind at that time, and the graphologists draw conclusions on the basis of their training. It is due to a few particularly visionary academicians that graphology has gained its admittedly tenuous footholds in its climb toward deserved respect within the American college and university systems. Interesting to note is the fact that graphology has been part of the accredited curriculum in the psychology departments of universities in France, Germany and Switzerland since the end of the 19th century. Toward the hope that you the reader will discover an unexplored area within yourself and come to a closer understanding of yourself and others, we inscribe this book. 

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So you want to play guitar, eh? No one can blame you. The guitar isn’t just a beautiful, soulful, and versatile instrument. For about 75 years now, it has also set the standard for coolness in the music world. Not a bad combination! After the guitar was electrified in the 1930s — that is, when it went from soft backup instrument to a forceful and expressive vehicle for soloing — its popularity skyrocketed, and its intrinsic qualities and sound changed popular music forever. But its softer side didn’t go away. When Bob Dylan famously “plugged in” at the 1965 Newport Folk Festival and was booed by outraged folk fans, it became clear that the electric guitar had entered its own universe. Guitar All-in-One For Dummies covers both the acoustic and the electric universes — as well as the older classical guitar one, which has its own language, techniques, and musical pedigree. 

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This book helps you avoid some of the common writing pitfalls and offers practical advice about how to write creatively, no matter what form that writing takes. Each type of writing has its own rules and techniques, challenges and rewards. In this book, I provide the rules and techniques you get to reap your own rewards. Reading a lot and thinking about how writing works is vital if you want to write well reading is the best teacher of how to write. I refer to many different books, plays and films as examples of good writing to illustrate some of the points I make. I also suggest a lot of books to read. I don’t recommend a book, film or play unless I’ve read it or seen it, so inevitably these are very personal lists. You may not like some of these works, but almost all are highly acclaimed, so I’m not alone in thinking they’re great. 


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