Logo Design Workbook

 

This book will offer the reader ideas and inspiration by featuring hundreds of real life logos from around the world that have succeeded for their clients, as well as hardworking content focused on the basics including: – Choosing colors – Choosing the right typeface – Size matters – How to incorporate logos on products and collateral – Common mistakes in logo design – What makes a logo successful Scattered throughout the second portion of the book will be profiles/interviews with prominent logo designers as well as sidebars which examine the evolution of many well known logos as well as some historical logos that have shaped graphic design. The book focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.


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